Redefining luxury

Traditionally we understand that a luxury article is something very expensive, made with first and impeccable finishes that places it within the reach of very few people. Today I would like to think that this idea of ​​luxury is added concepts such as: prepared with sustainable materials by workers in decent conditions and with an adequate salary, and with the possibility of being repaired or modified so that its useful life is (very) long

We all know the phrase “the cheap is expensive.” Unfortunately in the current world of the fashion industry, this phrase does not refer only to the cost it implies in the face of the consumer the constant purchase of Fast Fashion (low quality cheap products that are forced to replace in each season). But, above all, the cost is for the planet, with a highly polluting fashion industry and that manufactures in absolutely unworthy working conditions, and that also produces a huge amount of waste that filled landfills.

We recommend with all my heart see the documentary The True Cost

Today consuming ethical fashion, ecological fashion, is more than a declaration of principles. It is a revolution.

Products such as the footwear that we manufacture Avenue enibertad, made 100% between Spain and Portugal and with sustainable materials, today are still an exception. But we dream of the moment they are the norm. That’s why we want more brands like ours, we want more competition! We want more fashion brands that are willing to take that extra step to bet on a more sustainable world, to believe that we can still save ourselves, to know that there are people out there who think like us and that they know that sustainable fashion has an initial cost higher than the fast fashion because:

• Sustainable fashion lasts longer and can be repaired, so in the long term it is more profitable than Fast Fashion
• Ecological fashion respects and cares for the planet with its materials, manufacturing and transport processes, especially when it comes to a proximity product vs. manufacture at the other end of the world
• Entails a fair salary for its producers
• Take care of your conscience 🙂