Paraphrasing the title of that film, we dare say that bicycles are for spring, even though we have our self-proclaimed “bike radical” whispering in our ear, “They’re for all year round, all year round…”
But that’s just the way it is. With the arrival of good weather, people are more inclined to take their bikes out for a ride, and luckily, increasingly, not just for rides but as a means of transportation, whether it’s to go to work or to have a drink with friends (if the restaurant industry is open where you live). Add to this the fact that April is usually when new bikes arrive in stores, and with the spike in bike sales we’ve been experiencing since the COVID-19 pandemic was declared, and the stock shortages of some models, it seems there’s now a real desire to own (and use) a bike.
The truth is, we think it’s wonderful. New plans to make cities greener and more bike-friendly (like the one in Paris we recently discussed in the Journal, and another that’s closer to home, the plan to transform María Díaz de Haro in Bilbao into a “green highway” by connecting two parks), bicycles with waiting lists to buy them, more and more people on the streets, and fewer cars. Sometimes it seems like the future is near and that it will be as green as we imagine.
And tomorrow, April begins. And with it, an initiative that has been running since 2013: #30daysbybike. Carla Peirano, Creative Director of Libertad Avenue, participated in this initiative last year and is sure to join in this year as well. And you? Are you up for trying #30daysbybike?
If you want to know more about spring, you can learn more about it on Wikipedia 😉 Here’s the link: https://es.wikipedia.org/wiki/Primavera
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