{"id":7624,"date":"2019-03-20T04:12:33","date_gmt":"2019-03-20T04:12:33","guid":{"rendered":"https:\/\/www.libertadavenue.com\/nosotros\/"},"modified":"2025-06-11T15:30:48","modified_gmt":"2025-06-11T13:30:48","slug":"nosotros","status":"publish","type":"page","link":"https:\/\/www.libertadavenue.com\/en\/nosotros\/","title":{"rendered":"Nosotros"},"content":{"rendered":"
[vc_row et_full_width=”true” et_row_padding=”true” full_height=”yes” columns_placement=”stretch” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1635139669526{padding-top: 80px !important;padding-bottom: 80px !important;background: #f4f4f4 url(https:\/\/www.libertadavenue.com\/wp-content\/uploads\/2021\/09\/carla-bota.jpg?id=4661) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”video-bg-row”][vc_column][vc_row_inner et_max_width=”” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1562734895463{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner et_column_color=”et-light-column” width=”1\/2″ css=”.vc_custom_1635096203629{padding-top: 20% !important;padding-right: 20% !important;padding-bottom: 20% !important;padding-left: 20% !important;background-color: #00000033 !important;}”][vc_column_text animation=”animation bottom-to-top” css=”.vc_custom_1749648307577{margin-top: 30px !important;}”]\n

Libertad Avenue<\/h1>\n
\n

“Life is like riding a bike. To stay balanced, you have to keep moving.”<\/p>\n

\u00a0Albert Einstein<\/h3>\n<\/blockquote>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=”true” css=”.vc_custom_1635097961119{padding-top: 80px !important;padding-bottom: 45px !important;background-color: #f2f2f2 !important;}”][vc_column][vc_row_inner et_column_align=”align-center” equal_height=”yes” el_class=”align-center”][vc_column_inner animation=”animation bottom-to-top” offset=”vc_col-lg-5″][vc_column_text]\n

Philosophy<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner et_column_align=”align-center” equal_height=”yes” el_class=”align-center”][vc_column_inner width=”2\/3″ animation=”animation bottom-to-top” offset=”vc_col-lg-4″][vc_column_text]I pedal, and the wind caresses my face. I feel the cold air. My heart is beating. The city flashes before my eyes: the caf\u00e9 on the corner, the flowers at the kiosk. One more curve, one more hill. Fast, slow. I carry the rhythm of the city in my feet. Life runs through my veins.<\/p>\n

\u201cOne day, while cycling, I was thinking about how to repair some shoes that were new but had worn soles. Beautiful shoes, but destined for the trash. And I thought of my father and said: I’ll make shoes that can be repaired over and over again, so you can enjoy them until you get tired of pedaling. That’s how Libertad Avenue was born.\u201d
\nCarla Peirano, founder.<\/p>\n

From the very beginning, from the original idea, at Libertad Avenue, we lay our foundations in sustainability. Because sustainability is our way of seeing the world; we understand it no other way. At Libertad Avenue, we always look for the most ecological way possible to carry out every part of the process, from the choice of materials to create long-lasting products, to recognizing the value of the work of the people who collaborate with us.<\/p>\n

We are Libertad Avenue. That’s who we are. We love bikes, we live in the city, and we adore nature. We are seduced by good design, we are crazy about color, we believe that the joy of living is contagious. The world is our home, and we take care of our home. We are urban cyclists. We are Libertad Avenue.<\/p><\/blockquote>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/3″ animation=”animation bottom-to-top” offset=”vc_col-lg-4″]\t

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\n\t\t\t\t\t\"Ciclismo\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=”true” css=”.vc_custom_1635108482163{padding-top: 80px !important;padding-bottom: 45px !important;}”][vc_column][vc_row_inner et_max_width=”” equal_height=”yes” css=”.vc_custom_1635108660127{padding-right: 50px !important;padding-left: 50px !important;}”][vc_column_inner animation=”animation bottom-to-top” offset=”vc_col-lg-7″][vc_column_text]\n
A look to the future<\/h5>\n

Our values<\/h2>\n

Our values \u200b\u200breflect the goal of creating cycling-inspired products that support our lifestyle.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner et_max_width=”” equal_height=”yes” css=”.vc_custom_1635108644895{padding-right: 50px !important;padding-left: 50px !important;}”][vc_column_inner width=”1\/2″ animation=”animation bottom-to-top” css=”.vc_custom_1635108356645{padding-right: 50px !important;}”][vc_column_text]\n

Comfort<\/h4>\n

Being alive. Feeling the wind on your face, letting yourself be inspired by what you find along the way. Going fast enough to move forward but slow enough to observe. Understanding that comfort is essential for daily riding.<\/p>\n

Aware<\/h4>\n

The earth expects respect from us. Being ecological and sustainable is a way of doing things that encompasses every one of our processes. The choice of materials, the people we work with, and the way we do things.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ animation=”animation bottom-to-top”][vc_column_text]\n

Human being<\/h4>\n

We want to be close to people, to feel the value of the collective. Our products recognize the textile and craft traditions that have always been with us. Our cornerstone is working with respect.<\/p>\n


\n<\/strong>Own<\/h4>\n

We crave the speed and freedom that a bicycle provides in our daily lives. We research and source materials that allow us to create durable, bold, and casual products.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=”true” css=”.vc_custom_1579114943204{padding-top: 80px !important;padding-bottom: 60px !important;background-color: #f6f6f6 !important;}”][vc_column][vc_row_inner et_column_align=”align-center” css=”.vc_custom_1578532916555{margin-bottom: 25px !important;}”][vc_column_inner animation=”animation bottom-to-top” offset=”vc_col-lg-6″][vc_column_text]\n

core values<\/h5>\n

6 key features you’ll find in our products<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner et_column_align=”align-center”][vc_column_inner el_class=”valores” animation=”animation bottom-to-top” offset=”vc_col-lg-8″]\t

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\r\n\t\t\t\t\t\t\t\t\t\"Reutilizable\"\r\n\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t\t
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Reutilizable<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t

Elegimos cuidadosamente componentes que permiten la reutilizaci\u00f3n de nuestros productos (m\u00e1s informaci\u00f3n en Journal<\/a>)<\/p>\n<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t\r\n\t

\r\n\t\t
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\r\n\t\t\t\t\t\t\t\t\t\"Ecol\u00f3gico\"\r\n\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t\t
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Ecol\u00f3gico<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t

En todos nuestros procesos buscamos siempre la alternativa m\u00e1s ecol\u00f3gica posible y de menor impacto medioambiental.<\/p>\n<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t\r\n\t

\r\n\t\t
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\r\n\t\t\t\t\t\t\t\t\t\"Reparable\"\r\n\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t\t
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Reparable<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t

Apostamos por crear ropa y accesorios que se puedan usar por mucho tiempo, por eso en su confecci\u00f3n solo utilizamos materiales de gran calidad.<\/p>\n<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t\t<\/div>\n\t\t

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\r\n\t\t
\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\"Hecho\r\n\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t\t
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Hecho a mano<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t

Nuestras herramientas son las manos, con las que moldeamos los materiales para crear los productos que ofrecemos. Ponemos siempre a la personas en el centro y elegimos talleres donde se trabaja con calma y gusto.<\/p>\n<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t\r\n\t

\r\n\t\t
\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\"Reflectante\"\r\n\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t\t
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Reflectante<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t

Material que devuelve la luz dando visibilidad al objeto. Fundamental para nuestras l\u00edneas de productos, entrega mayor seguridad al ciclista durante la noche.<\/p>\n<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t\r\n\t

\r\n\t\t
\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\"Ergon\u00f3mico\"\r\n\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Ergon\u00f3mico<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t

Utilizar las herramientas del dise\u00f1o ergon\u00f3mico permite elaborar objetos que nos hacen la vida m\u00e1s agradable. Si pensamos en las personas como seres \u00edntegros, entonces es vital ofrecerles la comodidad y comfort que necesitan.<\/p>\n<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t\t<\/div>\n\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_column_align=”align-center” css=”.vc_custom_1635109053938{padding-top: 60px !important;padding-bottom: 60px !important;}”][vc_column offset=”vc_col-lg-7″][vc_column_text animation=”animation left-to-right”]\n

Our human side<\/h5>\n

People<\/h2>\n

People: From Latin gens, gentis. 1. f. Plurality of people.<\/p>\n

People, people, are our focus. We want to work respecting the human rhythm. After all, the bicycle has trained us to follow that rhythm. We strive to put people at the center of every step of our product production. This is one of the (many) reasons why we choose to manufacture locally. Sharing the same language and customs facilitates communication with producers and greatly improves product traceability, allowing us to verify that the process is indeed sustainable and that the people involved perform their work under fair conditions and receive fair pay. Furthermore, we also work with initiatives that provide space for people facing social exclusion or with varying degrees of disability.[\/vc_column_text][\/vc_column][\/vc_row][vc_row et_full_width=”true” css=”.vc_custom_1635141069654{padding-top: 80px !important;padding-right: 50px !important;padding-bottom: 80px !important;padding-left: 50px !important;background-color: #f4f4f4 !important;}”][vc_column][vc_column_text animation=”animation left-to-right”]\n

From crowdfunding to your feet<\/h5>\n

Our history<\/h2>\n[\/vc_column_text]\n\t
\n\t\t\t\t\t\n\t\t\t\"video-crowfunding\"\n\t\t\t\t\n\t\t
\n\t\t\t<\/polygon><\/svg>\t\t<\/div>\n\n\t\t\t<\/div>\n\t[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row et_full_width=”true” et_row_padding=”true” full_height=”yes” columns_placement=”stretch” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1635139669526{padding-top: 80px !important;padding-bottom: 80px !important;background: #f4f4f4 url(https:\/\/www.libertadavenue.com\/wp-content\/uploads\/2021\/09\/carla-bota.jpg?id=4661) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”video-bg-row”][vc_column][vc_row_inner et_max_width=”” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1562734895463{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner et_column_color=”et-light-column” width=”1\/2″ css=”.vc_custom_1635096203629{padding-top: 20% !important;padding-right: 20% !important;padding-bottom: 20% !important;padding-left: 20% !important;background-color: #00000033 !important;}”][vc_column_text animation=”animation bottom-to-top” css=”.vc_custom_1749648307577{margin-top: 30px !important;}”] […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7624","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.libertadavenue.com\/en\/wp-json\/wp\/v2\/pages\/7624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.libertadavenue.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.libertadavenue.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.libertadavenue.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.libertadavenue.com\/en\/wp-json\/wp\/v2\/comments?post=7624"}],"version-history":[{"count":3,"href":"https:\/\/www.libertadavenue.com\/en\/wp-json\/wp\/v2\/pages\/7624\/revisions"}],"predecessor-version":[{"id":7802,"href":"https:\/\/www.libertadavenue.com\/en\/wp-json\/wp\/v2\/pages\/7624\/revisions\/7802"}],"wp:attachment":[{"href":"https:\/\/www.libertadavenue.com\/en\/wp-json\/wp\/v2\/media?parent=7624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}